The perpetrators of the recent spate of financial frauds in the USA acted with callous disregard for both their employees and shareholders – not to mention other stakeholders. Psychologists have often remote-diagnosed them as “malignant, pathological narcissists”.
For years, I have tried to answer this one question: What do small businesses that achieve sustained growth do differently from those that do not grow?
Why go though all the trouble of working hard and being successful if it won’t make you a happier person? That is the question noted author and leadership expert David Fischman asks of readers in his new book “The Secret of the Seven Seeds.”
The internet is a wonderful place to do business, but with the continuous flood of spyware, malware, and spam, it can be a horrible and very frustrating for the average user. I am amazed, but not surprised, by the unethical practice of businesses using popups and spam to sell a product.
Brenda Hill?s passion for the world of writing and her experiences as an editor, proofreader and educator have definitely worked exceptionally well together to develop her book – Ten Times Guilty. This suspense thriller is truly an outstanding novel. I do not mean to sound clich? when I say that I had difficulty setting aside this review project. In fact, for two days I had forgotten about lunch entirely!
The Crack in the Teacup, by C.M. Albrecht, is a mystery fiction novel with a slight seasoning of romance and suspense…
This article explains honesty and its value in making long term relationships with costumers so they keep coming back; it discusses the importance of the triad between honesty, trust and credibility when marketing.
Tom Peters crafted a moving, educational animal adventure story in his novel Star. This is a dog-lover’s fiction – written for a young adult audience. Any young person who loves animals, or wants to own a dog should read this book…
Is ours a post-religious world? Ask any born again Christian fundamentalist, militant Muslim, orthodox Jew, and nationalistic Hindu. Religion is on the rise, not on the wane. Eighteenth century enlightenment is besieged. As the author himself often admits, atheism, as a creed, is on the defensive.
Toy surprises buried in cereal boxes or in bags of popular snacks have been a marketing tactic for as long as package goods have been sold in supermarkets. Most people probably can’t even imagine a Cracker Jack box without a prize inside.