A question was asked about the FTC Regulations on Substantiation of Claims The Federal Trade Commission (FTC) doesn’t have a specific “section” dedicated solely to substantiation of claims. However, the principles governing substantiation are outlined in various FTC guidelines, policies, and enforcement actions. This site helps explain a lot, where the FTC may fall short:
www.ecommerceattorney.io/how-to-write-claims-in-advertising-you-can-substantiate-legally–examples-your-complete-digital-marketing-compliance-guide [https://d2tym8aqod56lu.cloudfront.net/assets/world-wide-web-62cf9a44c4f233a60741b7629f85bd57bb409ac604f8293cd5101b1d070b1cde.png]<www.ecommerceattorney.io/how-to-write-claims-in-advertising-you-can-substantiate-legally–examples-your-complete-digital-marketing-compliance-guide> The Ultimate Claims Substantiation Guide for Digital Marketers (+ Examples)<www.ecommerceattorney.io/how-to-write-claims-in-advertising-you-can-substantiate-legally–examples-your-complete-digital-marketing-compliance-guide> What we’ll cover: 1. FTC, State Advertising Laws, and NAD’s roles with digital advertising claims; 2. What are advertising claims; 3. What are deceptive advertising claims; 4. What is required for FTC substantiation for advertising claims; 5. 2 examples of advertising claims tactics you can use now; and 6. Top 10 FTC compliance guidelines for advertising claims. www.ecommerceattorney.io
www.ecommerceattorney.io/how-to-write-claims-in-advertising-you-can-substantiate-legally–examples-your-complete-digital-marketing-compliance-guide [https://d2tym8aqod56lu.cloudfront.net/assets/world-wide-web-62cf9a44c4f233a60741b7629f85bd57bb409ac604f8293cd5101b1d070b1cde.png]<www.ecommerceattorney.io/how-to-write-claims-in-advertising-you-can-substantiate-legally–examples-your-complete-digital-marketing-compliance-guide> The Ultimate Claims Substantiation Guide for Digital Marketers (+ Examples)<www.ecommerceattorney.io/how-to-write-claims-in-advertising-you-can-substantiate-legally–examples-your-complete-digital-marketing-compliance-guide> What we’ll cover: 1. FTC, State Advertising Laws, and NAD’s roles with digital advertising claims; 2. What are advertising claims; 3. What are deceptive advertising claims; 4. What is required for FTC substantiation for advertising claims; 5. 2 examples of advertising claims tactics you can use now; and 6. Top 10 FTC compliance guidelines for advertising claims. www.ecommerceattorney.io
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